Blog #18
Blog #18: Career of the week

Over the 4th term we are going to try something a little different.  We are going to explore the different careers/jobs that go into putting on a concert.  We are going to look at a medium sized venue, such as the Anthem, Howard Theatre, or Lincoln Theatre.  Most of these jobs still apply to small clubs or arena/stadium shows, but vary depending on need and with the number of people attending.  Unlike past weeks, we will not be giving as in depth of a view of each job, but giving a synopsis of what each person does to make the show work.  
The Set Up
The Set Up

You own a venue, and you have to put butts in the seats to make money.  Your first task will be to create a line up.  In order to do this, you need a number of people to set things up.

On the other side of the coin, if you are a band, you need people to help you make the wheels turn, these people set up the gigs and make sure what you have to focus on is the music and performance. 

In order to put on a show you need two things.  You need acts (performers) and you need an audience.  In order to accomplish these two things, there are two jobs that need to be filled.


Booking Agent: $27K-$61K per year

A booking agent is responsible for making contact with bands and their representatives to work out a deal to come and perform at their venue.  They make phone calls, answer emails, and negotiate the deal for the performers to come to their venue.  Each band has their own requirements of stage space, audience seating, money, and a number of more things that need to be negotiated.  The timing of the performance needs to work out with the tour that the performer is on and it needs to fit into the puzzle of the venues openings.  If a band is on the west coast, they can't drive to the east coast for one show, and then back, so it needs to fit in when the performers are in the general area and work with where they are going next.  

The booking agent needs to be a good manager and very organized.  They need to be good working and talking to people, as that is most of their job. They need to have a vision for the overall schedule and make it work with the schedule that they have.  It can be difficult to meet all of the requirements and fit everything that needs to be worked out to make everything run smoothly.  


Concert Promoter$28k-187k per year

A concert promoter is someone that needs to put butts in the seats.  They need to push the performance out to as many people as they can.  They need to create a buzz to get people excited to come see the show that has been booked at the venue.  They use social media, news papers, ads around the local area, and word of mouth to promote and build a desire for people to come and see the performance.  They do this for every show that they have at their venue, so they are constantly looking forward to what show is up next and starting months in advance to get people to come to the show.  

The concert promoter needs to be motivated to get in touch with people and communicate the performances that are coming up.  They need to be a hype person for who ever is coming to the venue, regardless of if they enjoy their music or not.  They often have skills with computers and design to create posters and ads to promote each performance.  They have an understanding of social media and how to use it to reach as many people as possible.  Their job is always evolving, as technology is as well, so they need to be on the cutting edge of new platforms and ways to reach a large group of people.  


As a performing act, you need people to help you set up your tour and shows and make sure all of the details are figured out so the performers can focus on making the music for the audience. 


Tour Coordinator/Manager: $26k-$71k per year

The tour manager/coordinators job is to oversee the big picture.  They are responsible for contacting the venue directors, working out the financial compensation (how much they will get paid), making a budget for the tour itself, and making the overall schedule work for everyone.  They plan out the day to day operations and connect the shows to each other, working to make sure the performers have enough performance opportunities, while not working them to the bone.  They coordinate the travel, the movement of the equipment, the hiring and firing of workers and do all of the behind the scenes work to make everything go smoothly.  They need to be organized, have the ability to see the overall plan, while knowing the challenges that will be facing them each day of the tour and with each performance, and have a plan for everything.  

Tour publicist: $25k-$48k per year

The tour publicist is responsible for promoting the tour and each performance to the audience to get people to their show.  They usually have a good idea of the wants and needs of the performers fans, and how to reach them (either through social media or email lists).  They work with the band to promote songs and shows to the different areas.  They need to have the ability to know what people want and how to reach them, usually with a proficiency in social media and marketing.  

Advance Person$25k-$48k per year

An advance person is an ambassador to the band.  They are usually a day or two ahead of the band on the tour and are sent to confirm or adjust any logistical issues or changes that might arise before the band gets there so that they can be prepared.  They are crucial in making sure the tour runs smoothly because each venue has different aspects that can not always be foreseen, such as how the equipment gets into the venue, where they park their buses/trucks, how much space is on stage, how the volume of the room changes based on size, where the lighting comes from, and many other factors.  This person needs to be a problem solver, a person that is very honest about what is going on, and creative in how they deal with issues.  

Click this link to respond to the questions below

Which of the jobs above seem the most enjoyable to you? Why?

Which of the jobs above seem the hardest to you? Why?